Milo Garcia required a brand identity along with a mobile website, and promotion posters for the launch of their used bookstore in Roma, Mexico City. They wanted the brand to be described as passionate, joyous, and curious.
Brand identity 

The concept is derived from the idea of imagination taking a seat with you at a picnic. At this picnic, everyone has a seat, and your curiosity leads you to stumble into this corner of the world, which is somewhat familiar, yet unknown.

The Brand name Perched Words was formed from more exploration of the concept. The letter I from the typeface ‘Roboto’ is stacked to form the icon and the wordmark.

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